How to Assess Customer Support in Cybersecurity

Customer Support for Cybersecurity Solutions

In the world of cybersecurity, where threats evolve constantly, reliable customer support isn’t just a bonus—it’s essential. Running a business is tough enough without worrying about cyber threats. When you need help, you need it now.

This section breaks down how to find cybersecurity support that’s there when you need it, in the ways you want it, with a proven track record of happy customers.  Dive in to learn about availability, support channels, and how to decipher customer reviews.

When & How

When purchasing any software it is important to know when and how you can reach help & support. Some brands offer 24/7 phone support, some only during working hours. Some have live chat or just an email. Below you can find basic overview of customer support availability and channels.

Availability

WHEN is the Customer Support Available to Help You?

Cybersecurity threats don’t keep business hours. That’s why availability of a support team is super important. They should be available when you need them, ready to assist with any issue, big or small.

To get a feel for a company’s support, try their live chat. Even though pre-sales support might be a bit different than what you’d get as a customer, it still gives you a sense of their responsiveness and helpfulness.

24/7 – Get help anytime, day or night, 365 days a year

24/5 – Get help during workweek

24/5 9-5pm – Get help during workweek & working hours

Keep in mind:

  • Response Times: With cybersecurity products it is crucial to ensure prompt attention to your inquiries.
  • Account Managers: Premium plans may receive personalized support from a dedicated expert.

Communication Channels

HOW Can You Reach Out to Customer Cupport with Your Problem?

Cybersecurity companies understand that everyone has different communication preferences. That’s why they offer multiple ways to connect with their support team. Not all vendors, however, offer all communication channels.

Sef-help:

  • FAQs: Very often an issue can be solved by reading through the FAQs. If you have a problem it’s likely you are not alone.
  • Knowledgebase: For more comprehensive information and detailed descriptions you can always visit vendors knowledgebase.

What Customers Say About Support

We have conducted a  sentiment analysis on user opinions regarding the customer support of 7 leading cybersecurity brands with focus on SMB. This analysis provides valuable insights into how customers perceive the quality and effectiveness of each brand’s support services, highlighting areas of strength and potential areas for improvement.

Disclaimer: It is important to note that customer reviews present subjective opinions and may not always reflect the companies’ overall support quality.

Mixed sentiment

  • Some users report positive experiences, particularly with sales, but other users express frustration with the lack of support for technical issues, such as the lack of information about version updates for the Android app.
  • Some users also report feeling pressured to continually purchase more products despite already being paying customers.
  • A user describes a frustrating experience with attempting to get a refund, suggesting that Avast's AI chatbot and customer service representatives were more concerned with making moral arguments than actually helping the customer.
  • A different user had a similar experience where they cancelled their subscription before it was set to automatically renew, received confirmation of the cancellation, but was still charged. After waiting for over an hour on hold to speak with customer support, they had to cancel the charge through their credit card company.

Largely positive sentiment

  • Many users describe positive interactions with support staff.
  • Users frequently praise Bitdefender's support staff for being helpful, responsive, professional, and efficient.

 

However, some negative sentiment is also expressed.

  • A few users report encountering unhelpful or rude support staff.
  • Other users describe frustrating experiences related to account issues, such as having accounts closed after payments were processed or difficulty cancelling automatic renewals.
  • One user expresses dissatisfaction with Bitdefender’s support for their GravityZone product, finding it difficult to get help resolving issues with the cloud portal.
  • One user reports that it took them nearly a month to resolve several issues through Bitdefender's customer support.

Positive sentiment

 

  • Users describe the support as excellent, helpful, and responsive.

However, there are a couple of instances of negative feedback.

  • One user reported slow initial support in the Europe region, which improved after new teams were hired.
  • Another user expressed dissatisfaction with the support and sales team, citing a lack of support and denial of a second demo.

Generally positive sentiment

  • Users compliment the support staff's helpfulness and knowledge.
  • Users also praise ESET's engineers, describing them as "top-flight" and easy to understand.

However, some negative sentiment is expressed, particularly around difficulty contacting support and a perceived decline in customer service quality.

  • One user had a frustrating experience with the transition from client-server support to web-based support.
  • Other users express frustration with a lack of clarity surrounding product names and which devices were covered by their licenses.
  • Several users complain about the lack of phone support and difficulty using the chat feature.

Positive sentiment

  • The majority of users who mentioned Kaspersky's customer support report positive experiences.

However, there is also negative sentiment expressed.

  • Users describe the support staff as helpful, efficient, knowledgeable, and professional.
  • One user, who uses Kaspersky on their Android phone, describes an extremely negative experience involving excessive login prompts and difficulty contacting customer support.
  • Another user, while initially happy with the customer service they received, reports having a very negative experience with a rude and impatient representative during a follow-up call.
  • Some users report that Kaspersky’s instructions regarding multi-device management and the renewal process were unclear or difficult to follow.
  • One user finds Kaspersky’s customer support to be impersonal and frustrating because of its reliance on chatbots and online forms rather than direct communication with a human representative.

Overwhelmingly positive sentiment

  • Users consistently describe their experiences in positive terms.
  • Users frequently use words like "excellent," "helpful," "professional," "patient," and "responsive" to describe Malwarebytes' customer service....
  • Several users praise Malwarebytes' customer support staff for going above and beyond to resolve issues.

However, there is also a small amount of negative feedback.

  • A few users express frustration with difficulty contacting support or receiving a timely response.
  • One user complains about Malwarebytes' aggressive marketing tactics in the free version of their software.
  • Another user criticizes Malwarebytes' practice of automatically renewing subscriptions without providing adequate notice.
  • Some users express a desire for more comprehensive reporting features, such as detailed reports on patches installed and threats removed.
  • A few users find the process of writing exception policies to be too complex.

Mixed sentiment

  • Few positive comments praising the helpfulness of the support staff and the ease of using Webroot's interface.

However, there is also significant negative feedback, primarily concerning difficulty contacting support and a lack of responsiveness from Webroot.

  • One user reports being unable to reach anyone by phone or voicemail despite being double charged on their credit card.
  • Another user describes spending over an hour on hold attempting to resolve an account issue.
  • One user complains that their only option for getting support is through Webroot’s website, which they have difficulty navigating due to a vision problem.
  • One user finds Webroot's messaging and information about its services unclear, reporting difficulty understanding what they were paying for and how to access basic information.

Explore other key areas

Pricing
Reliability
Usability
Compliance
Features
Scalability
Education

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